Related: What is the appeal of "NFT" that attracts the attention of big companies? Explain key features and future capabilities
Citigroup has released the latest version of the report "Descriptive Innovations" as the October 2021 edition. In this eighth report of the series, we will focus on innovative concepts that will transform the market by creating new products in industries. The NFT is mentioned as one of them.
In this report, we will explain NFT in detail, such as "What is NFT?", Its date of birth, and an introduction to its uses. He also mentioned the "winners" and "losers" of the NFT outbreak.
He pointed out that NFTs have the advantage of being able to generate new sources of revenue with licenses and products. Companies with their own content and trademarks can benefit in the short term. From there, the overseas media cited Disney and game company Ubisoft as examples of companies that would benefit from NFTs.
Citigroup, on the other hand, called traditional intermediaries "losers." For example, the music industry predicts that if the NFT creates an ecosystem that directly connects musicians and listeners, it will be harder for intermediaries to distribute music and make money from copyright. Will
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